Monthly Archives: October 2013

Catalyzing student ventures: Jeff Woodward ’14 on his Sobotka Grant-winning idea

With two weeks to pull together your great green business ideas into proposals for the Sobotka Seed Stage Venture Grants, we thought we’d post this reminder (deadline is Oct. 28), as well as share Jeff Woodward’s (MBA/MEM ’14) story of … Continue reading

Posted in Current Students, Environmental Entrepreneurship, Sabin Prize | 1 Comment

What is a “meaningful brand”?

Following up on our recent post from the New Metrics in Sustainable Business conference, Logan Yonavjak (MF ’15) and Marissa Galizia (MBA/MEM ’15) bring to the CBEY blog their perspective on recent studies of what goes into making a brand meaningful. Which brands … Continue reading

Posted in Current Students | 1 Comment

Don’t buy this jacket. Really? Responsible consumerism Q+A with Patagonia’s Vincent Stanley

Vincent Stanley isn’t new to Patagonia, or to the Yale campus.  The nephew of Patagonia’s founder, Yvon Chouinard, Stanley is the outdoor company’s longest-serving employee, and since his visit to campus last year to discuss his book (written with Chouinard), … Continue reading

Posted in Environmental Marketing Symposium, Events | 1 Comment