Monthly Archives: February 2014

“We don’t know what we don’t know:” How Free Range Studios’ Amy Hartzler successfully transforms brands

I had a sentence stuck in my head for weeks: “you’re not the hero, your audience is.” It was just one of the nuggets of marketing wisdom that Free Range Studios’ Studio Director, Amy Hartzler, left the audience with at … Continue reading

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A Summer of Living Dangerously: Showtime, Office Depot, Climate Corps, and Yale

Brendan Edgerton (Yale MBA/MEM ’15) didn’t know what he was getting himself into when he accepted the offer to be an Environmental Defense Fund Climate Corps Fellow in the summer of 2013. In addition to the challenge of uncovering  the … Continue reading

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