Author Archives: Minna Brown

FES students take top DOE Better Buildings honors for 2nd year in a row

More good news from Yale students! Just weeks after their fellow Yalies garnered a spot in the Department of Energy’s Solar Decathlon, fellow FES students won Duke’s inaugural Energy in Emerging Markets case competition, two teams of FES students came … Continue reading

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First Yale Team wins coveted spot in DOE Solar Decathlon competition

Driven by student commitment to innovation in sustainable architecture, Yale will field its first team in the Department of Energy’s Solar Decathlon competition. Led by Yale sophomores in the architecture program, Juan Pablo Ponce de Leon and Katherine McMillan, the … Continue reading

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“We don’t know what we don’t know:” How Free Range Studios’ Amy Hartzler successfully transforms brands

I had a sentence stuck in my head for weeks: “you’re not the hero, your audience is.” It was just one of the nuggets of marketing wisdom that Free Range Studios’ Studio Director, Amy Hartzler, left the audience with at … Continue reading

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A Summer of Living Dangerously: Showtime, Office Depot, Climate Corps, and Yale

Brendan Edgerton (Yale MBA/MEM ’15) didn’t know what he was getting himself into when he accepted the offer to be an Environmental Defense Fund Climate Corps Fellow in the summer of 2013. In addition to the challenge of uncovering  the … Continue reading

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Exploring the paradoxes of doing well while doing good

Lessons from Yale/Interbrand’s Sustainability Marketing: The Power of True Stories Conference It’s a question that many of us keep coming back to.  It’s also how David Bach of the Yale School of Management kicked off Nov 20th’s Sustainability Marketing: The … Continue reading

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