Category Archives: Environmental Marketing Symposium

“We don’t know what we don’t know:” How Free Range Studios’ Amy Hartzler successfully transforms brands

I had a sentence stuck in my head for weeks: “you’re not the hero, your audience is.” It was just one of the nuggets of marketing wisdom that Free Range Studios’ Studio Director, Amy Hartzler, left the audience with at … Continue reading

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A Summer of Living Dangerously: Showtime, Office Depot, Climate Corps, and Yale

Brendan Edgerton (Yale MBA/MEM ’15) didn’t know what he was getting himself into when he accepted the offer to be an Environmental Defense Fund Climate Corps Fellow in the summer of 2013. In addition to the challenge of uncovering  the … Continue reading

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Exploring the paradoxes of doing well while doing good

Lessons from Yale/Interbrand’s Sustainability Marketing: The Power of True Stories Conference It’s a question that many of us keep coming back to.  It’s also how David Bach of the Yale School of Management kicked off Nov 20th’s Sustainability Marketing: The … Continue reading

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Don’t buy this jacket. Really? Responsible consumerism Q+A with Patagonia’s Vincent Stanley

Vincent Stanley isn’t new to Patagonia, or to the Yale campus.  The nephew of Patagonia’s founder, Yvon Chouinard, Stanley is the outdoor company’s longest-serving employee, and since his visit to campus last year to discuss his book (written with Chouinard), … Continue reading

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